Ishmael Mohamed

Today, you declare yourself by saying,
"I M."

Life being linear, living in the I M is grounding in the now. That is the only place you could be creative and create.

Ishmael Mohamed, builder, writer, father

The Founder

A builder. A writer.
A father. A presence.

The now, known as the I M, is the chakra that vibrates through your body and resonates with healing and growth. It is the only place you can open the gift of the present.

Meet the founder→

I M is not a slogan.
I M is a statement.

Ishmael Mohamed, I M declaration portrait

The Three Disciplines

Provide. Protect. Profess.

"Eyes are the two outside and the 1 with in."

— Ishmael Mohamed

Provide.

People think provision begins and ends with money. It does not. Money is a tool. Provision is the discipline of building the ground your family can stand on, even when you are not in the room. It is preparation. It is ownership. It is legacy. It is making sure dignity has somewhere to live.

Protect.

Protection is not aggression. It is readiness under restraint. It is discipline, family, community, and spiritual defense. A man cannot protect what he has never named. Protect is the refusal to leave what matters exposed.

III

Profess.

Profess is more than public speaking. It is testimony. It is declaration. It is naming yourself before the world names you. It is refusing to let your life be edited by people who never understood it.

A name reserved for the master architect is the great I M. And it is written, do not take the Lord's name in vain. We were made in his image and likeness. This is how you know you are the great I M.

— Ishmael Muhammad

Read the framework→

The Book of

I M

Ishmael Mohamed

The Book of I M

Not a memoir.
A declaration manual.

This is not a memoir asking to be admired. This is not shallow influence dressed up as wisdom. This is the long version of how a boy survived war, became a man, and refused to let the world define him before he defined himself.

A smart man learns from his mistakes. A wise man learns before the mistake has to become his own. This book is Ishmael's testimony, but it is also a mirror. The pain, the discipline, the losses, the lessons, the survival, and the becoming are not here for entertainment. They are here so somebody else can recognize themselves sooner.

Do not wait for the world to name you.
Declare yourself now. I M

Read the book preview

I M Apparel

Wear the declaration.

I did not come to clothing through fashion. I came to it through identity. Style was never second nature to me. It was first nature, before I had the words to explain myself.

Most clothing shows what you like.
I M speaks to who you are.

When you put this on, you are not just wearing a piece. You are wearing a reminder. You are carrying a declaration. You are putting language on what was already alive inside you.